Marketing information

The information entered here is used in online stores targeting both consumers and professional buyers.

Description
This is a text field entered for each individual product and should contain informative, sales-oriented content. The text is often displayed in the retailer’s online store as the product’s description. Use this field if it's not possible to describe all products in a module using a shared Module Description. The Description will override the Module Description for the specific product.

Keywords
Used to add synonyms or relevant search terms for the product. This field is used in search functions on http://NOBB.no .

Unique Selling Point
Should describe the product’s unique benefits, be brief, and provide clear information. Often displayed as a bullet list in online stores. Maximum of five unique selling points per product.

Module Description
If a description is registered for the module, it will appear on the right under marketing information. The Description will override any text in the Module Description for the given product.

Model name
The model name uniquely identifies the specific variant of the product within its series, often reflecting key features or dimensions.

Series name
The series name groups together related products that share common design elements, functionality, or intended applications.