NOBB Example Guide

The NOBB Example Guide is a document that provides examples of how suppliers should register product and packaging information in NOBB.

The document displays product information from many of the main product groups, but not all. If you wish to include brand names or company names in the product text, we recommend placing this information at the end of the text.

See here: NOBB Example Guide (updated August 29, 2025)

General

Primary Text in NOBB has 35 available characters. This text must be unique per item for the supplier – it is not possible to save two identical texts (the system also checks against the supplier’s discontinued items).

Digital Channel Text must describe the entire item without abbreviations and must be unique for the supplier. You can use up to 100 characters, and the text should serve as a recommendation from the supplier to their customers for how the item should be presented in online stores.

The document explains how to structure Primary Text in the system.
It is very important that the supplier uses a consistent method for describing their products. This means that if abbreviations are used, they should be applied uniformly across all items from the same brand owner.

All items must state the type of product in Norwegian.

• Primary Text is written in uppercase only (cannot be changed).

• Digital Channel Text is written using both uppercase and lowercase letters.

We recommend using periods and commas only where specified in the examples.