NOBB Example Guide
The NOBB eksempelhefte is an Excel file consisting of three worksheets that provide information on how product descriptions in NOBB can be structured.
The worksheet «Varetekster» provides examples showing how suppliers should register the various product descriptions in NOBB. It presents examples of product descriptions for each product group and indicates how many characters have been used.
The worksheet «Forkortelser» shows how to abbreviate words and expressions.
The worksheet «Kommentarer til varegrupper» provides general comments and information on how products should be registered in certain product groups.
The file includes examples from most main groups, though not all. If you wish to include a brand name or company name in the product description, we recommend placing it at the end of the text.
See here: NOBB Example Guide (updated August 29, 2025)
General
Primary Text in NOBB has 35 available characters. This text must be unique per item for the supplier – it is not possible to save two identical texts (the system also checks against the supplier’s discontinued items).
The Digital Channel Text should describe the entire product without abbreviations and must be unique for the supplier. Including size/dimensions, up to 60 characters can be used for Digital Channel Text. The text should serve as a proposal from the supplier to their customers on how the product description should appear in online stores.
The document explains how to structure Primary Text in the system.
It is very important that the supplier uses a consistent method for describing their products. This means that if abbreviations are used, they should be applied uniformly across all items from the same brand owner.
All items must state the type of product in Norwegian.
Primary Text is written in uppercase only (cannot be changed).
Digital Channel Text is written using both uppercase and lowercase letters.
We recommend using periods and commas only where specified in the examples.