How to create good product descriptions for online stores

The text should be designed to identify the product, create attention and recognition. It should be usable as-is in an online store or similar.
The text should describe the product in a way that makes sense even if other product information disappears.
The content in the fields should be relevant and understandable for all potential target groups.
Suppliers should strive for a consistent presentation style across their product portfolio.
Digital channel text should not contain information that belongs in the fields Manufacturer, Corporate brand, and Brand name, unless excluding this would make the product description meaningless.

Digital channel text	Dimension/size
Uppercase and lowercase If the product description belongs to a product consisting of several variants such as size or dimension, the product description should describe the product, not the individual variant. The text should be combined with the dimension/size without repetition.	Uppercase and lowercase If the product description belongs to a product consisting of several variants such as size or similar, the dimension field should describe the variant, not the product. The text should be combined with the product description for digital channels without repetition. This is not a field for logistics measurements.

Rules:

Length in combination: Up to 60 characters
The content in combination must be unique.
Optional fields in NOBB Total
Mandatory fields in VA/VVS

Example:

Tips

In addition to a good product description for digital channels, it is important to focus on the following:

Unique Selling points: Clearly communicate the unique benefits and features of your product. What makes it better or different than alternatives on the market?

Images and visual appeal: Use high-quality images that show the product in a consumer-friendly way. Visual appeal can have a significant impact on the customer’s decision-making process.

Clear and informative descriptions: Provide detailed descriptions of the product, including specifications, sizes, materials, etc. This helps customers make informed purchasing decisions.