1.8.5 "Digital Channel Text" for NOBB Total Channel

Digital Channel Text is intended for use in online stores aimed at consumers and professional users.
Digital Channel Text has a maximum length of 60 characters (including the field Dimension/Size) and is used for specifying the item name in Norwegian.

An item text for use in online solutions must be logically structured and have search engine optimized texts. Abbreviations should be avoided. Primary text and Secondary text - Additional Information are primarily used in retail systems, while e-commerce solutions require more market-oriented information.

General Rule for Building Digital Channel Text:
Brand name (if applicable) – product – series (if applicable) – version/type – material – color – dimensions/size

Digital Channel Text, including Dimension/Size, must be unique to the product. If only Digital Channel Text is used, it must be unique. The text should be written with both uppercase and lowercase letters (according to grammatical rules).

The maximum number of characters for Digital Channel Text + Dimension/Size combined is 60 characters.

Examples:

Bosch batteridrill GSR1800 18V (Bosch battery drill GSR1800 18V)

Jøtul ovn F373 støpejern sort lakk (Jøtul stove F373 cast iron black paint)

Jabo redskapsbod Alta 15m2 (Jabo tool shed Alta 15m²)

Swedoor Unique innerdør hvit 90×210 (Swedoor Unique interior door white 90×210)

Møre Royal terrassebord Uno 45 furu 28×120 (Møre Royal decking board Uno 45 pine 28×120)

Ryobi batteridrill One+ RCD18022L 18V (Ryobi battery drill One+ RCD18022L 18V)

Digital Channel Text, including Dimension/Size, is displayed on http://NOBB.no as a single field.